coffee hours at Stevens 470

Stevens 470 coffee hours are informal discussions on current marketing communication and web development topics. Join us for coffee, a light breakfast, information, ideas and the opportunity to ask questions. Seating is limited, so please register early.

Brand Standards

12 Rules of a Great Brand
March 24, 2010 | 8:30 - 10:00am | Stevens 470

Your logo, graphic elements and media messages are used to represent your company's brand. They train people to recognize your company or product in every marketing and sales channel. The more channels your business is in, the more important it is that your brand image is strong. What is it that your company is offering to the consumer and why should they choose you over the competition? Those benefits need to be clear and consistent.

Join us as we review the 12 Rules of a Great Brand. We will discuss how to develop your initial brand personality and then use that information to create the visual presentation. We will also cover managing your brand in a multichannel environment. Your brand is what your customers perceive it to be based upon their experiences with your company!