March 2010
March 25, 2010
Yesterday was our monthly Coffee Hour at Stevens470. We discussed branding and reviewed "12 Rules of a Great Brand". It was a pleasure to have a full house and the opportunity to share information and ideas.
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March 17, 2010
Your logo, graphic elements and media messages are used to represent your company's brand. They train people to recognize your company or product in every marketing and sales channel. The more channels your business is in, the more important it is that your brand image is strong. What is it that your company is offering to the consumer and why should they choose you over the competition? Those benefits need to be clear and consistent.
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March 11, 2010
Your brand is a promise to your customer. A promise that you will deliver the same high quality product or service every time that customer does business with you, in every marketing channel. We all know that is hard enough to do, but add in the changing needs and desires of today's consumer and your work is never done. Keep in mind that your brand evolves over time and is influenced by more than your internal company directives.
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March 3, 2010
Stevens 470 worked with Peerless to design new retail packaging for the release of these award-winning handcuffs, as well as update the existing packaging to match the new standard. The goal was to create a simple, bold impression that would stand out on the shelf and stress American manufacturing.
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