Tuesday, December 13th, we hosted our holiday Coffee Hour here at the studio. The presentation was “Is your marketing ready for a new year?” Tina reviewed how to use marketing to reach your business objectives as well as key steps in the process of generating a multichannel plan. We enjoyed a light breakfast and shared our experiences using various media tactics, as well as ideas for using social media to get your message out.

On Tuesday, November 9th, we held our monthly Coffee Hour here at the studio. The presentation topic was “How to Improve Website Traffic.” During a light breakfast, Tina and Bob reviewed organic, paid and local search options and improving web traffic using pull marketing methods. We received great questions and had an open discussion about tracking your website with the use of analytics.

Search engine optimization, or SEO, is the process of analyzing and updating the content on your website so it ranks higher in a search engine listing. SEO has grown into a science that evolves and changes as rapidly as the search engines. With more websites being created all the time, a good SEO plan is needed to keep up with your competition. Here are a few things to consider when starting a new website or working to improve your current website's search engine ranking.

On Tuesday, September 13th, we held our first post-summer hiatus Coffee Hour here at the studio. The topic was "Email Marketing Essentials." While enjoying a light breakfast, Bob reviewed some useful email marketing tips, and talked about ways to help get your email noticed. He also reviewed tips on improving list management and choosing an email broadcast provider like Constant Contact and MailChimp. Tina spoke about segmenting email lists to provide more relevant content. She also reviewed some statistics supporting the importance of list segmentation.