“E-mail marketing is a powerful marketing tool that is less costly than many other types of direct marketing activity.”
Direct e-mail can be designed to increase sales, drive traffic to your website, or send customers to your retail store. It is also highly effective for building customer loyalty. E-mail marketing will generate an immediate response – usually occurring within the first 48 hours after the e-mail is broadcast.
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Today, more than ever, you must keep your website content relevant and up-to-date. Returning website visitors are looking for fresh information, new products and the latest news about your company. At Stevens 470 we create database driven websites that give our clients the ability to manage their own website and easily update the content.
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Thank you Hadley Printing for giving us the opportunity to work on such a great project! This promotional mailer, “as green as it gets”, was awarded a Gold Addy at the 2009 Addy® Awards competition. Stevens 470 custom designed the promotional package to inform Hadley Printing’s clients of their FSC certification and to emphasize their continued commitment to the environment.
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Peerless chose Stevens 470 to redesign and rebuild their website. We worked closely with Peerless to create a new design that worked well online, while keeping their established brand image.
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Stevens 470 recently worked with Hogan Communications to develop a marketing campaign that acknowledged Sean and Andy’s commitment to area businesses and to the communities they serve. The campaign includes a billboard that conveys Hogan Communications’ ability to supply all your business technology needs, with personal service and attention to detail.
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Tina Stevens and Justin Friend of Stevens 470 will be presenting a seminar "Creating and Maintaining a Successful Website," at Westfield State College on March 3, 2009, sponsored by the Greater Westfield Chamber of Commerce. The seminar will discuss topics on website design and function, pushing and pulling web traffic, tracking website activity and new web technologies.
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The stock market has crashed, retirement savings have shrunk, and the cost of goods continues to rise. While these are very tangible changes, perhaps the biggest change impacting our business is the current shift in consumer values. Since good marketing requires us to fully appreciate the values of our audience (customers and prospects), we need to understand the effect of those values on consumer response to the products/services we offer.
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To promote their new Artist Trading Cards (ATCs), Strathmore Artist Papers™ organized and hosted "The Great Holiday Swap for Artist Trading Cards." Artists submitted their holiday-themed ATCs to Strathmore® and in return received an original ATC done by another artist.
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Stevens 470 worked with American Benefits Group to develop an entirely new website with updated content and advanced features. Their website started with a new logo and an updated brand image.
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Hadley Printing has always been "as green as it gets". They understand that as a society we are increasingly concerned about environmental and social issues. They share those concerns and understand that they have a responsibility to care for their clients, their community and their environment.
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On October 17th we went to Natural Products Expo East 2008 in Boston to check out the latest in natural foods and, of course, all the package designs. Our friends at Capa di Roma were exhibiting at the show and it was great to see them there.
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Stevens 470 has created educational materials for Strathmore's "Greener Options in Fine Art Papers" campaign. This program was developed to educate retailers and consumers about Strathmore's long tradition of environmental stewardship, including manufacturing artist papers using wind-generated electricity, and having a wide selection of art pads created from recycled materials and alternative fibers.
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We have changed our studio name from Stevens Design Studio to Stevens 470. Our new name, Stevens 470, was chosen to better represent our current business model for delivering marketing expertise and creative solutions.
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Ava's Dried Fruits and Snacks include a variety of tasty and healthy snacks and can be found in major grocery store chains. Ava's Dried Apricots, Strawberries, Mangos and Berry Mix will now be available at 7-Eleven stores throughout the Northeast.
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Stevens Design Studio is pleased to have worked with the Cancer House of Hope to create a new logo for the organization.
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The Affiliated Chambers of Commerce of Greater Springfield (ACCGS) is a business association representing seven affiliate Chambers and nearly 1,600 businesses of all sizes, industries and professions throughout Western Massachusetts. The Chamber is an important business resource for advocacy, information and marketing exposure.
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Stevens Design Studio’s contribution to the Westfield State College awareness campaign was recently highlighted in the April 2008 issue of Admissions Marketing Report.
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Stevens Design Studio was once again the Platinum Sponsor of the Affiliated Chambers of Commerce of Greater Springfield (ACCGS) Business Market Show which took place on May 7, 2008.
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I invite you to join me at my upcoming seminar "Effective Marketing in a Multichannel World" that I will be presenting at the 2008 Business Market Show on Wednesday May 7th, 11:00-11:45am, at the MassMutual Center.
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Tully & Holland, a Boston-based investment bank established in 1992, provides merger and aquisition advisory and private placement services to consumer product companies world-wide.
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Stevens Design Studio is pleased to announce the completed expansion of their studio and facilities. The expansion will house the Multichannel Marketing Institute, their education and training program to help businesses utilize new marketing channels for business development.
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Our new addition has been completed and we are now inhabiting our new space! We will be putting the finishing touches on the interior and exterior over the coming weeks.
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