Stevens 470 News

Stevens 470 E-mail Marketing

Tue, 02 Jun 2009 10:11:00 -0500

“E-mail marketing is a powerful marketing tool that is less costly than many other types of direct marketing activity.”

Direct e-mail can be designed to increase sales, drive traffic to your website, or send customers to your retail store. It is also highly effective for building customer loyalty. E-mail marketing will generate an immediate response – usually occurring within the first 48 hours after the e-mail is broadcast.

Stevens 470 E-mail Marketing

Stevens 470 can provide you with a powerful e-mail campaign. Based on your business objectives, we will develop e-mail content and a custom design. Because regularly scheduled e-mails are more effective than randomly sent messages, we will recommend an effective broadcast schedule.

List Management

Stevens 470 will setup your e-mail list management account. This account will house your e-mail lists in a secure database and will manage e-mail opt-ins and opt-outs. Stevens 470 can help you add an e-mail signup form to your website to help build your e-mail list. You can send updated e-mail lists at any time to keep your list current.

Custom E-mail Design Stevens 470 will design an e-mail campaign to effectively meet your marketing objectives. Each design is custom developed to reflect your brand and present your message.

E-mail Development and Testing

Once the design is approved, your e-mail will be coded and written in an effective e-mail framework. Because each e-mail client and internet browser handles html differently, Stevens 470 will create your e-mails to display correctly in all of the most popular systems. We test every e-mail through six internet browsers and seven e-mail clients to ensure your campaign will be consistent across all platforms.

E-mail Broadcast

Stevens 470 will broadcast your e-mail at the time of day and date chosen. This can be scheduled ahead of time to include weekends.

E-mail Statistics

Statistics about your e-mail campaign are collected a week after the e-mail has been sent. A report will be generated and sent to you. Statistics collected include the number of e-mail opens, the number of clicks through to your website, what pages were clicked to, and many more.

Recent e-mails created by Stevens 470:

view our portfolio>>

Manage Your Own Website with a Content Management System

Wed, 06 May 2009 09:57:00 -0500

Today, more than ever, you must keep your website content relevant and up-to-date. Returning website visitors are looking for fresh information, new products and the latest news about your company. At Stevens 470 we create database driven websites that give our clients the ability to manage their own website and easily update the content.

Build a strong website presence.

Stevens 470 works closely with you to evaluate your current website needs and objectives, including a review of your marketing plans and the role of your website. We then develop a website outline, navigational plan and content wireframes. This will ensure that your information is presented in an engaging and intuitive way for your website visitors. Custom designs are then created to reflect your company brand and messaging.Your website is then built within a powerful Content Management System (CMS). Once your website is complete and made live, you can proceed to edit text, images and pages through an easy to use back-end interface similar to a standard word processing program.

Use a CMS to easily update your website and lower management costs.

The benefits of a CMS are extensive, but the ease of updating your website’s content is one of the strongest features. Stevens 470 provides hands-on-training with every new website to make it easy for you to get started. Your CMS website will allow you to:

update your website with easy to use editing tools
streamline content creation and cut down on maintenance costs
immediately post up-to-date content on your website
create new pages or delete old pages with the push of a button
add or remove images
create and manage the roles for users updating your website

A content management system can reduce your operating expenses but it may not be your total solution. Stevens 470 will continue to provide you with technical expertise and quality service whenever needed.

The following are examples of recent CMS websites created by Stevens 470:

see more in our portfolio >>

Website Review

Give us a call if you would like to review your current website and discuss how a dynamic CMS website can benefit your company.
413.568.2660

“as green as it gets” brings gold to Hadley Printing!

Thu, 30 Apr 2009 07:00:00 -0500

Thank you Hadley Printing for giving us the opportunity to work on such a great project! This promotional mailer, “as green as it gets”, was awarded a Gold Addy at the 2009 Addy® Awards competition. Stevens 470 custom designed the promotional package to inform Hadley Printing’s clients of their FSC certification and to emphasize their continued commitment to the environment.

For more than 100 years Hadley Printing has provided high quality printing to a wide range of clients throughout the Northeast. Their continued commitment to quality, service and technology gives their customers a great print job every time!

The Addy Awards, hosted by the Advertising Club of Western Massachusetts (ACWM), are the advertising industry’s largest and most representative competition, recognizing and rewarding creative excellence. The ACWM represents marketing and communications professionals in western Massachusetts and northern Connecticut.

To read more about the “as green as it gets” project:
www.stevens470.com/news-full/items/as-green-as-it-gets.html

Hadley Printing
www.hadleyprinting.com

ACWM
www.adclubwm.org

New Website Launched for Peerless® Handcuff Company

Mon, 23 Mar 2009 01:52:00 -0500

Peerless chose Stevens 470 to redesign and rebuild their website. We worked closely with Peerless to create a new design that worked well online, while keeping their established brand image.

The new website is built on a powerful Content Management System (CMS) that allows Peerless to update their website through an easy-to-use text editor feature. They can update pages, create content and manage their own images.

Hogan Communications Billboard

Mon, 16 Mar 2009 02:28:00 -0500

From cabling and phone systems to VoIP and wireless networking, Hogan Communications has been providing state-of-the art communication services for over 20 years. Sean and Andy Hogan are well known for the care and expertise they provide to their customers. With an experienced team of professionals to support clients both large and small, Hogan Communications provides benefits and services few can match. Their communications specialists are dedicated to equipping businesses with the latest technology – developing systems to increase productivity and guaranteeing the stability of client operations.

Stevens 470 recently worked with Hogan Communications to develop a marketing campaign that acknowledged Sean and Andy’s commitment to area businesses and to the communities they serve. The campaign includes a billboard that conveys Hogan Communications’ ability to supply all your business technology needs, with personal service and attention to detail. In order to portray that personal connection, Sean and Andy were coaxed into a professional photoshoot with photographer David Stansbury. David was quickly able to make Sean and Andy comfortable in front of the camera, enabling us to capture a variety of portraits. The new billboard - now visible along I-91 in Springfield - has generated lots of positive feedback.

Visit Hogan Communications at: www.teamhogan.com
Visit David Stansbury Photography at: www.davidstansburyphotography.com

Web Seminar: Creating and Maintaining a Successful Website

Tue, 03 Mar 2009 02:16:00 -0500

March 3, 2009 | 7:30 - 9:30 am
Westfield State College
(Scanlon Hall Living Room) directions

Presented by
Tina Stevens & Justin Friend of Stevens 470

Sponsored by
The Greater Westfield Chamber of Commerce

$20.00 per person
includes coffee, tea, juice and muffins

Is your website holding up to the challenge!

You have a website, but is it doing everything you want? Your website is often the first impression a person has of your company and needs to be the best representation of your business. How often have you checked out a product or service online before going further? We will go over today's web standards, talk about the features that make a good website and review methods for driving traffic to your website.

We'll start by helping you decide what your website can do for your business and then writing down the results you want in order to consider it a successful marketing tool. Every business is different, so what you can expect from your website may be unique to your company.

Here are the main topics we will discuss.

Website Design and Function

your site design and your brand
importance of site navigation
quality of content and images
ensuring all interactive site functions are easy to use

Pushing and Pulling Web Traffic

inviting people to your website
driving people to your website
search engine optimization (SEO)
purchasing Google AdWords

Tracking Website Activity

using Google Analytics (it's free)
the most important numbers to look at
what can I learn from them
things you can do to improve

New Web Technologies (Web 2.0)

blogs
surveys
webinars
mobile

Seminar Presenters
Tina Stevens is the Principal and Creative Director of Stevens 470 and the Director of the Multichannel Marketing Institute. She holds an MA in Advertising Design from Syracuse University and has extensive experience in strategic marketing and design. Tina works closely with clients to fully explore their business possibilities and then strategically plan and oversee the execution of their multichannel marketing program.

Justin Friend is the Senior Web Developer at Stevens 470. He holds a BA in Computer Graphics from Springfield College. Justin has extensive knowledge of today's web standards, is a proponent of content management systems and understands how important your website is to your business success.

A Real Swing Shift: Changing Values Require a Change in Marketing Strategies

Thu, 19 Feb 2009 10:47:00 -0500

The following article was published in the February 16, 2009 issue of BussinessWest.

The stock market has crashed, retirement savings have shrunk, and the cost of goods continues to rise. While these are very tangible changes, perhaps the biggest change impacting our business is the current shift in consumer values. Since good marketing requires us to fully appreciate the values of our audience (customers and prospects), we need to understand the effect of those values on consumer response to the products/services we offer.

The most noticeable shift in values can be seen among the big group of baby boomers (ages 49-66). Boomers control the majority of money spent in our current economy, with women influencing over 85% of those buying decisions. Many boomers have been industriously working, paying their bills and saving for their retirement. They have had opportunities to work hard and see the results. In our consumer based society they have acquired more than their parents and provided more for their children than they ever had as kids. Many boomers have been wondering, is this it? Was that the point. With the stock market crash this question has been exacerbated by an immediate decline in their wealth.

Gen X'ers (ages 28-48) value their personal time and desire activities they can share with their family, friends and children. They have seen several recessions but today's financial and social changes are the most dramatic. Now at child-rearing age they are looking for security in a time of great uncertainty. Their needs and values are focused on a tangible return on their time, effort and dollars.

The Millennials (ages 9-27) are still socially emerging and have been diligently reared by their boomer parents, who have done their best to provide them with everything. While they have grown up in a brand conscious world they may be adverse to brand and advertising hype. Millennials are exploring possibilities at a time when the traditional opportunities are shrinking - although new possibilities will emerge.

The current recession has made all of these consumers very serious in their quest for monetary value. But they are also looking for value from the resources that they expend. If they are going to “spend” their time, their attention, their emotional and physical energy, they want to be sure they will receive a return (tangible, spiritual or experiental) on their investment. Consumers are looking for greater meaning from their relationships – their work and business relationships, the non-profits they support, their neighborhoods and their communities. Note that in today's internet-based world, some of those important relationships and communities may be online.

When it comes to marketing products and services, every business needs to be listening and looking for how this shift in values is changing the needs and wants of their customers. Now is the time to review your marketing plans and advertising initiatives. Here are several steps you can take to maximize your marketing efforts.

1. Take a fresh look at your current customers.
You should know who you do business with and how those customers think. You need to evaluate how changes in their lives are going to change their need for your product or service. Will they be needing more, less, or none of your products and services? Don't make assumptions, take the time to talk with your customers and ask them questions about how things are going for them. What are their current worries and desires? They will appreciate your listening and a proactive approach allows you to develop solutions and products that will meet their needs. It is always easier to sell to a current customer, so be sure to explore all possibilities to serve them.

2. Liberally explore potential new customers.
Now that change is moving through our society, what other target groups might your product serve? The stockmarket crash has changed the investment and retirement plans of many people. Rising unemployment is changing the livelihoods of many families. Low interest rates are expanding the home buying possibilities as banks are getting tougher on who they will finance. At the same time, there is an increasing interest in environmentalism, locally grown food, and sustainability. These changes, and so many more, are moving people into different income brackets and lifestyles. Should you be talking to new audiences?

3. Critically evaluate your products and services.
Take a hard look at what your company produces. Is it relevant in today's marketplace? Is it about the needs of your customer, or is it about what you are able to produce. Just because the dollar is tight, you cannot offer less to your customer, you need to be thinking about offering more. Are your products or services the very best they can be? How do they compare to your competition including all the competitors your customers and prospects can easily find on the internet?

4. Strategically retool if necessary.
Now that you have done some self-analysis, decide on what changes you can make. Remember the concept of “find a need and fill it” which could hold some great ideas for improving, updating, or revamping your product or service. Be sure to include everything needed for a great customer experience around that product. While a customer may “need” a new computer system, they “want” expert advice, good pricing, experienced technicians and great follow through to go with it. In today's difficult market poor products will die off quickly and weak services will be replaced by better vendors. Do everything you can to be the best in your field.

5. Demonstrate that you care.
These recessionary times call for more substance and less fluff as people are looking for meaning from their relationship with you. Consumers are demonstrating their desire to have a positive impact on the world. Take a look at how you can align your business with a good cause (one that truly has meaning for you).

Over 83% of consumers are willing to change consumption habits to make tomorrow's world a better place*
Only 25% of people find contentment from the shopping experience*
63% of consumers think brands spend too much on marketing/advertising and should put more into a good cause*
Consumers want to be engaged more than ever before and social purpose works across many demographics: boomers, millennials, children and especially women.

*Source: Edelman GP global study 2008

6. Have a real value proposition!
One of the hardest aspects of developing a marketing message is effectively presenting your value to your customers and prospects. Your messaging needs to be more than the attributes of what you do or make. It needs to speak to how your customers' needs are met, how it resolves a worry they have, how it makes them healthier, or how it makes them feel better, smarter, happier. Here is where you really need to understand how your customer thinks. Only through that understanding can you reach into their hearts and minds to know what keeps them up at night or gets them going in the morning. Points to consider:

Your value proposition will grow from the needs you are meeting.
It will define why someone should buy from you instead of a competitor. “Lowest price,” “best selection” and “great service” are not value propositions. They can be provided by your competitor and are not unique to your business.
Often, the simpler the value proposition the clearer your intentions will be, both internally and externally.
Your value proposition is about what you “do” and who you “are” - it is not about what you “say” or what you “want”. Google is the number one search engine because it is the most chosen search engine over other options, not because Google says so.

7. Create powerful messaging that grabs attention.
Again, this message is not “what you do” but “what is in it for the customer”. Today's consumers are very smart shoppers, too smart for clever advertising and shallow promises. They have the internet at their fingertips to shop and compare pricing, quality, attributes, and selection. Consumers are sceptical, but at the same time, they find great value in companies that ring true and deliver on their promises. Whenever possible, create true stories around your product to illustrate how your product/service has met the needs of real people - state the problem, demonstrate your solution and show the results. Be personal in your messageing and show that you care about the customer.

8. Explore old and new media channels.
The channels for marketing communication have grown as technology has expanded. Different age demographics use the channels differently and you should be aware of how your customers want to be reached. Boomers like to visit stores and look at products but will use the internet for price comparisons and product details. They actually prefer to order online and have products delivered to them. Gen X tends to use the internet to check out what is available and then go shopping, prefering to bring their items home with them. That is just one example of differences in shopping behavior. It is very important to offer many channels for your customers and prospects. People of all ages expect a wealth of information and shopping opportunities online. As your customer base evolves stay aware of their channel preferences and offer them the options they desire.

9. Say please and thank you.
Given all that is happening in the world, we know that people are stressed, worried, and stretched a little thin. Customer courtesy and great service will go a long way in creating loyalty to your company.

If you are running your business for the long haul, now is the time to take a hard look at your business and the changes you may need to explore and implement. While there is stress created by change, there will also be many interesting and exciting possibilities coming from shifts in lifestyle, needs and values. Use all of your experience and wisdom to take advantage of new opportunities.

Tina Stevens is the Principal and Creative Director of Stevens 470 Marketing and Creative. She is also the Director of the Multichannel Marketing Institute. She can be reached at 413.568.2660 or tina@stevens470.com.

The Strathmore® Great Holiday Swap for Artist Trading Cards

Tue, 20 Jan 2009 12:25:00 -0500

Artists credited in order from left to right: First Snow Angela Brereton, The Night Before Delilah Fiechter, Untitled Amy Mebberson, Christmas in the Caribbean Erin Marie Elman, No Snow but Lots of Glow S. Edwards

Strathmore Receives Over 1,000 Entries

To promote their new Artist Trading Cards (ATCs), Strathmore Artist Papers™ organized and hosted "The Great Holiday Swap for Artist Trading Cards." Artists submitted their holiday-themed ATCs to Strathmore® and in return received an original ATC done by another artist. The swap was a great success. “We received over 1,000 entries,” says Jeanette Gile, Strathmore’s swap organizer. “The talent and creativity exhibited by participating artists was amazing! And, judging from the comments we received, artists truly enjoyed participating in the swap.”

Miniature Works of Art

Artist trading cards are miniature pieces of art that are traded around the world. Artists create, trade and collect art at organized swap events, either in person, online or by mail. Strathmore offers their best selling fine art papers in the standard 2.5" x 3.5" size. Precision-cut for a clean surface, these convenient cards are available for a range of mediums — drawing, watercolor, acrylic, oils and mixed media collage.

Stevens 470 worked with Strathmore to develop a promotional campaign for the swap aimed at both retailers and consumers. Promotional materials included posters, postcards, display headers, entry forms, online promotion registration and ads for print and the web.

You can find Strathmore’s Artist Trading Cards at many fine art and craft stores, including Guild Art, A.C. Moore and Michael’s. For more information about Strathmore’s Artist Trading Card line visit: http://www.strathmoreartist.com/creativeArt_atc.php.

® and ™ used under license from Mohawk Fine Papers Inc.

myFlexResource Website Launched

Tue, 02 Dec 2008 12:25:00 -0500

The myFlexResource website was created for American Benefits Group (ABG) to provide information and management tools for their clients benefit programs. From Flexible Spending Accounts (FSAs) and Health Reimbursement Arrangements (HRAs), Health Savings Accounts (HSAs) to Commuter Parking and Transit Accounts and COBRA administration services, ABG works to ensure a seamless reimbursement management process that maximizes value and efficiency for their clients.

Stevens 470 worked with ABG to develop an entirely new website with updated content and advanced features. Their website started with a new logo and an updated brand image. The site was fully wireframed prior to production in order to create navigation through three web sections: Employees, Employers and Brokers. Member companies and individual employees can log-in to the website and then access their unique data. The website also provides extensive client information on the many services available.

The myFlexResource website is built on a powerful Content Management System (CMS) that allows ABG to update their website through an easy-to-use text editor feature. They can update pages, create content and manage both front-end and back-end users to their site. The site is both front-end and back-end accessible to people with disabilities and is written to meet XHTML standards set by the W3C (The World Wide Web Consortium), allowing it to be accessed by more people using a wide variety of systems.

see more in our web portfolio>>

as green as it gets

Thu, 20 Nov 2008 10:15:00 -0500

Hadley Printing has always embraced environmental responsibility.
Hadley Printing has always been "as green as it gets". They understand that as a society we are increasingly concerned about environmental and social issues. They share those concerns and understand that they have a responsibility to care for their clients, their community and their environment.

Hadley Printing is now FSC certified.
Hadley Printing's FSC (Forest Stewardship Council) certification provides the next step in their commitment to the conservation and responsible management of our natural resources. The FSC’s mission is to improve the world’s forests through responsible management and documented chain-of-custody protocols for forest materials.

Our job was to let everyone know.
To ensure that their clients fully understood the scope of their green commitment and their ability to produce FSC certified printing materials, Hadley Printing asked us to create a mailer to express this message. We developed a custom piece that included a vellum leaf which wrapped around six cards. Each card was a different FSC certified paper stock and provided clients with examples of full color printing on these papers.

There has been a very positive response. Hadley Printing’s clients have contacted them to let them know they appreciated the unique design, learned more about Hadley Printing’s environmental practices from it, and tell them they will save the piece for future reference (keeping Hadley’s name on their desk). All responses we aimed to elicit from the mailer!

Visit Hadley Printing at http://www.hadleyprinting.com/

Capa di Roma at Expo East

Wed, 05 Nov 2008 10:29:00 -0500

On October 17th we went to Natural Products Expo East 2008 in Boston to check out the latest in natural foods and, of course, all the package designs. Our friends at Capa di Roma were exhibiting at the show and it was great to see them there. Emilia and Frankie Cappaccio have done a fabulous job marketing their restaurant’s delicious pasta sauces. In the video, Emilia mentions the labels we created for their product line. Thanks Emilia!

view video clip from show>>

Strathmore Introduces "Greener Options in Fine Art Papers"

Mon, 06 Oct 2008 08:19:00 -0500

Stevens 470 has created educational materials for Strathmore's "Greener Options in Fine Art Papers" campaign. This program was developed to educate retailers and consumers about Strathmore's long tradition of environmental stewardship, including manufacturing artist papers using wind-generated electricity, and having a wide selection of art pads created from recycled materials and alternative fibers. The campaign also included the introduction of a new charcoal pad line which is made with 25% hemp and 75% post-consumer waste fiber. Strathmore's large selection of environmentally friendly papers are an appealing choice for artists and students, an audience that has shown a preference for environmentally responsible products.

Strathmore^® first introduced the program at The International Art Materials Trade Association (NAMTA) spring show. Stevens 470 created a cohesive show display and developed a wide range of materials that included large scale posters and signage, printed brochures and handouts, and pad covers for new products. Tools developed for retailers include point-of-purchase display signage and informative shelf talkers to educate consumers.

Visit Strathmore's website to learn more about "Greener Options in Fine Art Papers."

Stevens Design Studio is Now Stevens 470

Wed, 01 Oct 2008 13:18:00 -0500

PRESS RELEASE
Stevens Design Studio has changed their name to Stevens 470. Their new name, Stevens 470, was chosen to better represent their current business model for delivering marketing expertise and creative solutions. Stevens 470 references their studio location and serves as an invitation to come in and exchange information and ideas on marketing, design and technology. With an experienced team of marketing strategists, designers and web developers all under one roof, Stevens 470 provides comprehensive programs for marketing products and services.

Stevens Design Studio opened in 1990 as a freelance design studio. The business grew as additional marketing and creative services were added in order to meet their clients’ business objectives. The studio moved to 470 Southampton Road in Westfield, Massachusetts in 1998 in order to accommodate a new web division. In 2007, they launched the Multichannel Marketing Institute to help businesses understand the new role of marketing in today’s economy. This January, an addition to their building was completed, providing expanded studio and educational space for staff, clients and visitors. Today, Stevens 470 will continue to work closely with their clients to provide comprehensive marketing, design and technological expertise.

Tina Stevens, owner of the agency, began her career as a graphic designer. During her 18 years growing the agency, Tina has expanded her expertise in marketing. Tina focuses her attention on creating successful marketing messages for clients and executing those solutions throughout today’s marketing channels. In 2004, Tina earned her master’s degree in advertising design from Syracuse University through their ISDP program for working professionals in the creative industry. During this unique program Tina visited agencies across the country and in London and Amsterdam, all adding to her multichannel view of marketing today.

Ava's Dried Fruits and Snacks Now in 7-Eleven

Tue, 29 Jul 2008 08:42:00 -0500

Ava's Dried Fruits and Snacks include a variety of tasty and healthy snacks and can be found in major grocery store chains. Ava's Dried Apricots, Strawberries, Mangos and Berry Mix will now be available at 7-Eleven stores throughout the Northeast.

The Ava's brand, including their logo and retail packaging, were created by Stevens Design Studio. Close collaboration with the client kept the focus on Ava's plans to develop a nationally known brand with a commitment to high quality products.

New Logo for the Cancer House of Hope

Wed, 09 Jul 2008 10:50:00 -0500

Stevens Design Studio is pleased to have worked with the Cancer House of Hope to create a new logo for the organization. Cheryl Gorski, Executive Director of the Cancer House of Hope, asked Stevens Design Studio to create a logo that reflected both the professional services and the warmth and caring provided by the staff and volunteers at Cancer House of Hope's two locations - Westfield and Springfield.

Cancer House of Hope, Inc. is a non-profit organization dedicated to providing emotional, educational, social and spiritual support to people with cancer and their families and friends. Staffed by volunteers and professionals who have personally experienced the effect of cancer in their lives, the Cancer House of Hope offers an accessible, comfortable and non-institutional setting to which people affected by cancer can come for support.

Cancer House of Hope offers a variety of support groups, relaxation groups, information, and, most importantly, community. Cancer House of Hope is a place of healing and all of their services are free-of-charge. No referral from a physician or other health care provider is necessary to use the services at Cancer House of Hope. For more information, please visit their website at cancerhouseofhope.org.

Stevens Design Studio Develops New ACCGS Website

Thu, 26 Jun 2008 10:50:00 -0500

The Affiliated Chambers of Commerce of Greater Springfield (ACCGS) is a business association representing seven affiliate Chambers and nearly 1,600 businesses of all sizes, industries and professions throughout Western Massachusetts. The Chamber is an important business resource for advocacy, information and marketing exposure.

Stevens Design Studio worked with the ACCGS to create an entirely new website with improved content, navigation and interactive functions. The website now provides the appropriate brand image for this important organization. It features a members directory to easily search its 1,600 member businesses, an online events calendar, and on online shopping tool to purchase Chamber memberships, event tickets and Chamber materials.

The Chamber website is built on a powerful Content Management System (CMS) that allows ACCGS to update their website through an easy-to-use text editor. They can update pages, create content and manage both front-end and back-end users to their site. The site is both front-end and back-end accessible to people with disabilities and is written to meet XHTML standards set by the W3C (The World Wide Web Consortium), allowing it to be accessed by more people using a wide variety of systems.

Visit the new ACCGS website at www.myonlinechamber.com.

WSC Campaign Brings 25% Increase in Enrollment

Thu, 12 Jun 2008 10:50:00 -0500

Stevens Design Studio’s contribution to the Westfield State College awareness campaign was recently highlighted in the April 2008 issue of Admissions Marketing Report. A 25% increase in enrollment occurred following the launch of this campaign.

The goal of the Westfield State College Awareness Campaign was to raise the profile of the college in the community at large. Stevens Design Studio strategized and conceived an awareness campaign celebrating Westfield State College alumni and the contributions they make to their local communities by highlighting the services they provide in areas of business, government and education. The campaign’s implementation included an extensive billboard schedule, print advertising and direct mail brochures.

Stevens Design Studio is an experienced multichannel marketing firm. We enable clients to achieve their business objectives by developing effective communication throughout media channels and customer touchpoints. Our services include strategic marketing, print communication and web development.

Stevens Design Studio Sponsors 2008 Business Market Show

Tue, 27 May 2008 12:44:00 -0500

Stevens Design Studio was once again the Platinum Sponsor of the Affiliated Chambers of Commerce of Greater Springfield (ACCGS) Business Market Show which took place on May 7, 2008. Stevens Design Studio worked with the ACCGS to develop this annual business trade show into an expanded conference and exhibition when it moved to the MassMutual Center in 2005. They also managed the marketing of the exhibition, developed the marketing literature and advertising, and developed the comprehensive website.

Tina Stevens, principal and creative director of Stevens Design Studio, served as chairperson of the Business Market Show committee, along with other volunteers from the business community. The committee was integrally involved in planning and organizing the show's events. Tina also presented the seminar “Effective Marketing in a Multichannel World” as part of the show’s educational seminars led by industry experts.

Join Me for Effective Marketing in a Multichannel World

Mon, 28 Apr 2008 09:11:00 -0500

Dear Friends,

I invite you to join me at my upcoming seminar "Effective Marketing in a Multichannel World" that I will be presenting at the 2008 Business Market Show on Wednesday May 7th, 11:00-11:45am, at the MassMutual Center. I will be discussing the many marketing methods currently available to you, how to evaluate which will work for your business, and how to create a plan to maximize your marketing dollars. I think you would find the information useful for your business. The show runs all day and offers a variety of free seminars along with an exhibition of over 200 local businesses.

Visit Stevens Design Studio at Booth #94

2008 Business Market Show
May 7, 2008
9am - 5pm
MassMutual Center
Springfield, MA

Hope to see you there!

Tina
Tina Stevens
Principal and Creative Director

Stevens Design and Tully & Holland Unveil New Website

Wed, 23 Apr 2008 10:03:00 -0500

Tully & Holland, a Boston-based investment bank established in 1992, provides merger and aquisition advisory and private placement services to consumer product companies world-wide. Tully & Holland’s deep industry knowledge and sophisticated financial experience produces innovative solutions for each clients needs. Tully & Holland’s recent transactions include such companies as Cains Foods, AmeriMark Direct, Cole Water Company LLC, Sundance Catalog and Silvestri.

The website includes a new design, revised navigation and updated content. It highlights the firm's financial expertise within the consumer products sector.

Because Tully & Holland’s new website needed to be updated regularly with new transactions and ongoing business news, it was important for them to be able to easily update content themselves. Stevens Design Studio built the website with a powerful Content Management System (CMS) that provided Tully & Holland with the ability to manage the website and it's content through an easy to use administrative interface. They can now add transactions, latest news articles and update information with a few simple clicks.

Visit tullyandholland.com to subscribe to their newsletter and begin to receive information on current deals and successful transactions and contact Stevens Design Studio to learn more about our CMS solution for your website.

Open House to Introduce mmi

Mon, 25 Feb 2008 10:47:00 -0500

Stevens Design Studio is pleased to announce the completed expansion of their studio and facilities. The expansion will house the Multichannel Marketing Institute, their education and training program to help businesses utilize new marketing channels for business development.

The Multichannel Marketing Institute was launched in May of 2007 and construction on the building addition began in the fall. The new space was just completed in January 2008 and will provide room for the Multichannel Marketing Institute and the facilities for hands-on training, educational seminars and marketing roundtables.

Stevens Design Studio is celebrating their expanded facility and providing an introduction to the services of the Multichannel Marketing Institute at an Open House on February 29, 2008 from noon to 5pm.

Stevens Design Studio is an experienced multichannel marketing firm. They develop comprehensive marketing strategies and execute communication collaterol through their print and web divisions, creating marketing materials, consumer packaging, websites, e-commerce solutions and online campaigns.

We've Expanded

Wed, 09 Jan 2008 10:50:00 -0500

Construction is Done!

Our new addition has been completed and we are now inhabiting our new space! We will be putting the finishing touches on the interior and exterior over the coming weeks. We look forward to introducing everyone to our new studio and the comprehensive marketing and design services we provide. Please stay tuned for our Open House plans!