Milana Gourmet Collection is a product line from Rao's Coffee Roasting Company in Hadley, MA. Rao's, known for their exceptional coffees and teas, wanted to create a food collection that met their high standards. The coffees, teas, syrups, preserves, chocolates and additional food items were developed to provide a diversified selection to the retail gift market. Stevens 470 worked closely with Rao's to conduct market research and develop the brand identity for this vibrant new food offering.
Stevens 470 designed retail packaging for new products and managed the printing of labels and packaging. Wholesale order materials and an e-commerce website were also developed for the launch of the new product line. The website contains all Milana products and provides convenient online shopping.
brand identity
retail packaging
CMS and ecommerce website
