2009

Dec
23
2009

Goodwill Industries of the Pioneer Valley is currently requesting donations of gently used clothing and household items. Donations from families and individuals in our community will help Goodwill reach their Annual Appeal goal of collecting 300,000 pounds of donated goods by the end of the year. This will translate into $150,000 when those donations are sold locally in one of Goodwill's eight retail stores.

Read more …

Dec
22
2009

This is the year to get your website into shape! Your website is often the first impression of your company and is a primary resource for information about your business. Now, more than ever, your website needs to be a powerful tool for your business. At this coffee hour we will review: the features you need for an effective website, today's web standards, and methods for driving traffic to your website.

Read more …

Dec
17
2009

Yesterday was our monthly Coffee Hour at Stevens470 and we asked the question "is your marketing ready for 2010?" We were so pleased that several businesses joined us to answer that big question. We did a review of the information that goes into a marketing plan and why it is so important to have one in place guiding your business in the direction that you have chosen.

Read more …

Dec
02
2009

It has been a challenging year for everyone as few of us have been untouched by economic changes and a global recession. A lot has changed, and while some things will return to the way they were, others have changed forever.

Read more …

Nov
25
2009

The new year is coming, is your marketing plan ready? Having your marketing plan in order will help you achieve your 2010 business objectives. Business growth can be achieved through successful marketing. A comprehensive marketing process will include defining your business objectives, analyzing the marketplace, identifying your audience, creating a strategy and then effectively implementing your plans.

Read more …

Nov
23
2009

KosherKeepers® Food Storage Containers won the Giftware and Novelties new product competition at the 2009 Kosherfest. KosherKeepers is a division of Plastic Packaging Corporation in West Springfield, MA.

Read more …

Nov
18
2009

We hosted our monthly Coffee Hour at Stevens470, discussing effectively using e-mail marketing. We enjoyed coffee with a wonderful group of professionals, and reviewed methods and ideas to improve the effectiveness of e-mail marketing. Generating e-mail lists, quality content, audience, having a call to action, testing, deliver ability, and tracking were covered. Thank you to all who attended.

Read more …

Nov
13
2009

The premiere screening of George: Wrestling with Resistance was a huge success! Every seat in the theater at the Basketball Hall of Fame was full and there were many people standing in the back and sitting on the stairs. The story of hope and optimism for the young people of Springfield was well received and it was obvious that many of the people attending were proud to be a part of Springfield and to share in the story of George's success.

Read more …

Nov
04
2009

effectively using e-mail marketing E-mail marketing is one of the most powerful marketing tools available today and is less costly than many other types of direct marketing activity. Direct e-mail can be designed to increase sales, drive traffic to your website, or send customers to your retail store. It is also highly effective for building customer loyalty. E-mail marketing will generate an immediate response - usually occurring within the first 48 hours after the e-mail is broadcast.

Read more …

Nov
04
2009

Please join us for the premiere screening of the film George: Wrestling with Resistance. We are proud to be a sponsor of this event. We work with Tim O'Donnell, the creator of the film, and are excited to have his film shown to a local audience.

Read more …

Nov
03
2009

Please join us Thursday, November 12th at the Basketball Hall of Fame in Springfield for the premier screening of the film George: Wrestling with Resistance. The film parallels the tough sport of wrestling with the adversities facing youth in Springfield's inner city.

Read more …

Oct
28
2009

The Greater Springfield Convention & Visitors Bureau (GSCVB) has launched a new website dedicated to the arts community in the Pioneer Valley. A central feature for ArtsPioneerValley.com is a rich cultural calendar filled with arts events taking place in Hampden, Hampshire and Franklin counties. Developed to become the "go to" source for all cultural happenings in the three-county region, ArtsPioneerValley.com is accessible to anyone involved in the arts.

Read more …

Oct
22
2009

This Monday I had the pleasure of talking to the Business Club at Greenfield Community College. They asked me to come in and speak about online success stories. The Business Club had done some research and found that businesses in Franklin County were not using the internet to sell their products and services. They had also found that 8 out of 10 people they surveyed did online research prior to making a purchase, and only a small percentage of Franklin County residents were making those purchases in Franklin County.

Read more …

Oct
06
2009

Social Media in the Marketing Mix Social media creates “community” through online conversations. Social media marketing utilizes social networks, online communities, blogs, reviews, and other collaborative internet media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.

Read more …

Aug
31
2009

It’s challenging to take a step back from your business and see what your clients see. What sets your business apart? It’s not as simple as saying that you offer the best product or commodity; you need to clearly define the benefits your clients will receive when they choose your business. The power of a benefit statement is in pinpointing the unique value your business has to offer, to elevate yourself above the competition.

Read more …