Radio Can Reach Your Target Audience
Radio can be a productive marketing channel for local businesses looking to stay top of mind with current customers while reaching prospective new customers. Local radio is inexpensive to produce and offers a great way to establish a personality for your business. Arbitron (a consumer research company in the United States that collects listener data on radio broadcasting audiences) reports that in one week over 228 million people listen to the radio, mostly in their car while commuting to work in the morning and evening. Plus, many radio stations now offer a live stream of their programming online, which can help widen the local audience hearing your ad. Online listeners are also just a click away from going to your website to get more information or check out your ad offering.
One of the challenges when marketing your business is to target your advertising to your potential customers as specifically as possible. The more targeted the advertising action, the more likely it will yield good results and be cost-effective. Local radio allows you to identify the type of listener as well as clearly define the geographic area your ads will reach. For many businesses, if you have been in a location for a period of time, you can already identify your local radio stations and you may have a good sense of the type of listeners they attract.