A mobile app is a software program designed to work on a mobile device, such as a tablet or a smart phone. Some apps give you access to the data on a website. For example, the Facebook app lets you easily interact with Facebook on your smart phone with access to the same Facebook data, but in a different format. Other mobile apps can be stand alone programs that function separately from the internet, such as the camera on your phone.
Research shows that more people have mobile devices and are using them to access the internet and get information through mobile web browsers and/or mobile apps. So does your business need a mobile app - here are a few things to consider.