The Customer Experience
What They Want, Where They Want
Today’s consumers are shopping for what they want, whenever it is convenient for them, using many marketing channels, both online and offline. While we know that consumers are researching, reviewing, and selecting products online, we also know that they still purchase most products in person. Last month I noted that 90 percent of consumers still purchase products in person (Forrester Research). This provides many opportunities for retailers, they have the power to interact and influence consumers one-on-one in their store where the consumer can see, touch, and interact with their products.