Last year about this time, I wrote about the growth of mobile technology and our love of smartphones and tablets, stating that mobile devices have become so convenient to use they are now an integral part of our “on-the-go” lifestyle. Since then, mobile usage has continued to expand at every level. The rapid rise in mobile technologies has dramatically changed the way that we communicate at work, at home, and while out and about. It is estimated that mobile internet users will exceed the number of desktop internet users by 2014 (and that is just weeks away).
The latest trends in mobile technology now require us to develop online marketing that is mobile compatible including websites, emails, search, and social media. Reaching customers while they are on the go is essential. Let’s take a look at some of the mobile trends and stats for the major online channels.