2014

Sep
19
2014

Tina Stevens has joined Greenfield Community College as an adjunct faculty member for the academic year. She will be teaching Principles of Marketing, an in-depth course which covers the fundamental concepts of marketing and includes the hands-on preparation of a marketing plan for a local business.

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Aug
03
2014

Stevens 470 Marketing + Creative has transitioned to a marketing consultancy specializing in marketing strategy, education, and online content development. Along with this transition, Tina has expanded the Execute for Success program offerings. All programs are designed to provide multichannel marketing services that can be immediately used in today’s competitive marketplace. The programs and services are customized specifically for business owners, entrepreneurs, and key marketing staff.

With over 20 years of experience working with clients in the areas of marketing and design, Tina Stevens developed Execute for Success to solve several business challenges. The first challenge is developing, and then consistently executing a marketing plan.

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Apr
11
2014

It's time to evaluate your SEO plans.

In my last article “Google’s Hummingbird Aims to Think Like You” I gave an overview of the new search engine named Hummingbird now in use by Google. There are two important points to keep in mind about the new search algorithm. First, Google’s search is now looking at the meaning of your search words and is not as focused on finding a match for the individual words. Second, Google has now become your competitor in the world of search engine optimization (SEO) as it now displays information on the search page. Given these two points, every business needs to evaluate their SEO plans and take stock of the content on their website and other online media.

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Mar
10
2014

According to Google, their new search algorithm "Hummingbird" was named for the speed and accuracy of the tiny bird. This new search technology requires a fresh look at our approach to search engine optimization (SEO).

New Search Habits
We have learned to approach search by typing a word, several words, or a question into the search engine. Then, the search engine will find and serve us links that contain the specific words we typed. We have also found that search can be a matter of trial and error. If the search results don’t offer answers to our question, we can improve the results by fine tuning our search words.

The search sees the words within our query as separate things and has not previously focused on the context of the words or the meaning of the questions. Google Hummingbird was developed to look at the combination of words in the search entry and provide results based on the meaning of the words or questions, not just matching the individual words.

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Feb
03
2014

I realize that many of us do not like change, or have much time to implement change, and that may be why it’s taking such a long time for many small businesses to catch up with the permanent changes that digital technology has brought to marketing. We won’t be going back to a simpler time, when there were three major TV networks, newspapers flourished, and the customer’s only way to access product information was to visit a store and ask questions. Today, our choice of marketing channels continues to grow and fragment while our customers embrace user-friendly technology that allows them to search, compare, and purchase at anytime from anywhere. While marketing may have been easier to manage prior to the internet, there is now a wealth of opportunities to successfully market in news ways, reach more people, and grow your business.

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Jan
14
2014

Stevens 470 | Coffee Hour | January 21, 2014 | 9:00 - 10:00am

What You Need and How to Get Started

Let's start the new year by looking at marketing plans and how to best use them to reach your business goals. Your marketing plan should incorporate offline and online channels and include a detailed calendar of events and activities. Come for coffee and we'll share ideas for creating and sustaining your unique marketing plan.

Coffee Hours at Stevens 470 are free, informal discussions on current marketing channels open to the business community. Join us for coffee, a light breakfast, ideas, and the opportunity to ask questions.

 Coffee Hour registration >

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Jan
06
2014
With the New Year here, it is good time to look at your marketing plans. Here are five marketing recommendations for 2014.
 
1. Have a Plan
I am convinced that a marketing plan - simple or complex - is the best way to reach your goals and steer your business in the direction that you desire. It is also the best way to maximize your dollars. By knowing what you will be doing throughout the year, you can negotiate better ad rates, printing and photography costs, and online and offline media buys. You can also use your time, as well as your designers/developers time, efficiently by developing content, creating materials, and preparing ahead of time. And, you can build on your messaging with relevant content and timely offers.
 

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