American Letterpress: Hatch Show Print

This is a great video about Hatch Show Print, one of America's oldest letter press printing shops who's motto is "preservation through production". Every print they make is created by hand. They even use a rotary phone to call their customers to let them know the job is ready. Hatch Show Print keeps history alive by using the tools of the past. What I really find interesting is that there are so many retro ads and designs today in the market place. Most of them are now made digitally with new technology. Hatch Show Print does it the same way it was done over 100 years ago.