Execute for Success Marketing Training Programs
Stevens 470 Marketing & Creative has launched the Execute for Success, marketing training programs. The programs focus on clarifying your business objectives, understanding your multichannel marketing options and then developing and executing plans to reach your specific goals. The programs provide hands-on training and ongoing marketing support.
With over 20 years of experience working with clients in the areas of marketing and design, Tina Stevens developed Execute for Success to solve several marketing challenges. The first challenge is developing, and then consistently executing, an effective marketing plan. Second, there is a lot of confusion around the evolving online marketing channels and how to effectively incorporate them into the marketing mix. Third, many companies assign marketing activities to staff that are not trained in multichannel marketing so they have difficulty developing and sustaining a successful program.
Execute for Success will address those challenges and provide multichannel marketing information that can be immediately used in today’s competitive marketplace. By training yourself and your key staff in progressive marketing techniques you can create an ongoing marketing process that will move you forward and generate results from your investments. While marketing has gotten more complex, there are extensive opportunities to utilize the new online channels to build customer relationships and increase sales.
There are five Execute for Success programs currently available.
Multichannel Marketing Plans
The multichannel marketing plan begins with a meeting to discuss objectives, research and planning is done, and clients receive a written plan to use as a guide in moving forward. Ongoing assistance in the execution of the plan is also available, including print communications, advertising, and web development.
On-site seminars include one or two hour presentations as well as full day working sessions with hands-on activities. The variety of topics will help your business stay current with the latest standards, trends, and technologies.
Marathon Marketing Program
This 10-month program is intended to not only teach marketing, but to help develop a comprehensive marketing plan, and then assist with executing that plan. Participants will receive expertise, guidance, and motivation throughout the process. The group meets one day per month at Stevens 470 in Westfield, or another convenient location. Each session has a defined topic, an informational presentation, and then hands-on projects. Between the meetings each participant will have the opportunity to check in, ask questions, and review their progress.
Online Content Strategy
Creating a website from a marketing perspective gives a business a powerful online advantage. This program includes developing online brand messaging and page content. Clients will receive a site map, navigation plan, and website text in a Word document ready for web development. This is an excellent program for understanding effective online marketing, creating appropriate web copy and messaging, gathering resources, and having all of that complete before choosing a web platform and tackling the technological issues.
This program begins with a review of your business, products, and services. Clients of the brand analysis will receive a written review with comprehensive recommendations. Clients developing a new brand will receive analysis, planning and full graphic design services with a brand standards document.
Tina Stevens is the Principal and Creative Director of Stevens 470. She holds an MA in Advertising Design from Syracuse University and has extensive expertise in strategic marketing for both online and offline channels. Tina has over 30 years of business experience, giving her a real world perspective on business management and the role of marketing and design in business success. Tina works closely with her clients to fully explore their business possibilities and strategically plans and oversees the execution of their multichannel marketing programs.
Execute for Success is dedicated to inspiring, educating, and empowering businesses to reach their full potential by using every appropriate marketing channel.