March Coffee Hour at the Studio

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From the left and around the table: Katie Doe of Stevens 470,  Rob and Pam Lohr of Connecticut Valley Biological, Amanda Walker of The 401k Coach, Kathy Witalisz of Witalisz Realty, Sandra M. Sorel representing the Westfield Chamber, Debbie Finkel of Kosher Keepers, Erik Kaiser of Clear Channel Radio, Ted Cassell of Park Square Realty, and Tina Stevens of Stevens 470.

Yesterday was our monthly Coffee Hour at Stevens470. We discussed branding and reviewed "12 Rules of a Great Brand". It was a pleasure to have a full house and the opportunity to share information and ideas. Points that we discussed in depth included getting our company personality into our brand as a way to differentiate your company, how to manage our brand throughout social media, using a marketing plan to keep our brand on track, and how to become the preferred brand and stay there. We also gave out a worksheet to help develop your brand positioning and the support points for that position. We hope that everyone uses them as a guide to fine tune their marketing messages.

At our next Coffee Hour we will discuss "Social Media", held on April 21, 2010. Please join us for an interesting discussion and a light breakfast. Feel free to invite other professionals interested in our monthly topics.

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