New Packaging for Peerless® Handcuff Company
Peerless® Handcuff Company was established in 1914 in Springfield, Massachusetts. Over ninety years later, the classic swing through design of the original Peerless handcuff continues to be the industry standard. Recent additions to their product line include new color-plated restraints. The different color finishes prevent equipment loss by allowing individuals, agencies or departments to more easily identify and track property.
Stevens 470 worked with Peerless to design new retail packaging for the release of these award-winning handcuffs, as well as update the existing packaging to match the new standard. The goal was to create a simple, bold impression that would stand out on the shelf and stress American manufacturing. Windows were added to the packages to showcase the most important feature - the different colors and models of the handcuffs.
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