Stevens 470 Coffee Hour, September 23: how to clearly express your benefit statement to clients and prospects
September 23, 2009 | 8:30 - 10:00am
Join us for this complimentary session at our studio.
It’s challenging to take a step back from your business and see what your clients see. What sets your business apart? It’s not as simple as saying that you offer the best product or commodity; you need to clearly define the benefits your clients will receive when they choose your business. The power of a benefit statement is in pinpointing the unique value your business has to offer, to elevate yourself above the competition.
Join us for an informal discussion on:
- evaluating your goals and objectives
- defining your audience
- creating customer benefits
- determining support points
- expressing your benefit statement