The Strathmore® Great Holiday Swap for Artist Trading Cards

Artist Trading Card Artwork
Artists credited in order from left to right: First Snow Angela Brereton, The Night Before Delilah Fiechter, Untitled Amy Mebberson, Christmas in the Caribbean Erin Marie Elman, No Snow but Lots of Glow S. Edwards

Strathmore Receives Over 1,000 Entries

To promote their new Artist Trading Cards (ATCs), Strathmore Artist Papers™ organized and hosted "The Great Holiday Swap for Artist Trading Cards." Artists submitted their holiday-themed ATCs to Strathmore® and in return received an original ATC done by another artist. The swap was a great success. “We received over 1,000 entries,” says Jeanette Gile, Strathmore’s swap organizer. “The talent and creativity exhibited by participating artists was amazing! And, judging from the comments we received, artists truly enjoyed participating in the swap.”

Miniature Works of Art

Artist trading cards are miniature pieces of art that are traded around the world. Artists create, trade and collect art at organized swap events, either in person, online or by mail. Strathmore offers their best selling fine art papers in the standard 2.5" x 3.5" size. Precision-cut for a clean surface, these convenient cards are available for a range of mediums — drawing, watercolor, acrylic, oils and mixed media collage.

Stevens 470 worked with Strathmore to develop a promotional campaign for the swap aimed at both retailers and consumers. Promotional materials included posters, postcards, display headers, entry forms, online promotion registration and ads for print and the web.

You can find Strathmore’s Artist Trading Cards at many fine art and craft stores, including Guild Art, A.C. Moore and Michael’s. For more information about Strathmore’s Artist Trading Card line visit: http://www.strathmoreartist.com/creativeArt_atc.php.

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® and ™ used under license from Mohawk Fine Papers Inc.

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