effectively using e-mail marketing
E-mail marketing is one of the most powerful marketing tools available today and is less costly than many other types of direct marketing activity. Direct e-mail can be designed to increase sales, drive traffic to your website, or send customers to your retail store. It is also highly effective for building customer loyalty. E-mail marketing will generate an immediate response - usually occurring within the first 48 hours after the e-mail is broadcast.
Please join us for the premiere screening of the film George: Wrestling with Resistance. We are proud to be a sponsor of this event. We work with Tim O'Donnell, the creator of the film, and are excited to have his film shown to a local audience.
Please join us Thursday, November 12th at the Basketball Hall of Fame in Springfield for the premier screening of the film George: Wrestling with Resistance. The film parallels the tough sport of wrestling with the adversities facing youth in Springfield's inner city.
The Greater Springfield Convention & Visitors Bureau (GSCVB) has launched a new website dedicated to the arts community in the Pioneer Valley. A central feature for ArtsPioneerValley.com is a rich cultural calendar filled with arts events taking place in Hampden, Hampshire and Franklin counties. Developed to become the "go to" source for all cultural happenings in the three-county region, ArtsPioneerValley.com is accessible to anyone involved in the arts.
This Monday I had the pleasure of talking to the Business Club at Greenfield Community College. They asked me to come in and speak about online success stories. The Business Club had done some research and found that businesses in Franklin County were not using the internet to sell their products and services. They had also found that 8 out of 10 people they surveyed did online research prior to making a purchase, and only a small percentage of Franklin County residents were making those purchases in Franklin County.
Social Media in the Marketing Mix
Social media creates “community” through online conversations. Social media marketing utilizes social networks, online communities, blogs, reviews, and other collaborative internet media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.
It’s challenging to take a step back from your business and see what your clients see. What sets your business apart? It’s not as simple as saying that you offer the best product or commodity; you need to clearly define the benefits your clients will receive when they choose your business. The power of a benefit statement is in pinpointing the unique value your business has to offer, to elevate yourself above the competition.
Stevens 470 worked with Strathmore to create a unique look for their new illustration contest. We developed the theme and overall design for the contest materials, and coordinated with Strathmore to finalize the contest entry details.
There is a lot of pent-up desire in the marketplace.
While the economy has all of us spending less and evaluating our purchases more carefully, many of us are still meeting our daily needs. In my area, which has a mix of income levels, the malls and stores seem busy enough with full parking lots and lines at check out. So we must be buying something. I believe we are reducing our discretionary spending, so we are saying “no” to a lot of things we really want. As part of evaluating your products and services be sure to think about this.
Video has taken over the internet! All types of businesses, from corporate and service-based to entertainment, are using video on their websites to capture attention and tell a story. Join us for an informal presentation and discussion about the many ways you can use video to bring people to your website.