The stock market has crashed, retirement savings have shrunk, and the cost of goods continues to rise. While these are very tangible changes, perhaps the biggest change impacting our business is the current shift in consumer values. Since good marketing requires us to fully appreciate the values of our audience (customers and prospects), we need to understand the effect of those values on consumer response to the products/services we offer.
To promote their new Artist Trading Cards (ATCs), Strathmore Artist Papers™ organized and hosted "The Great Holiday Swap for Artist Trading Cards." Artists submitted their holiday-themed ATCs to Strathmore® and in return received an original ATC done by another artist.
Hadley Printing has always been "as green as it gets". They understand that as a society we are increasingly concerned about environmental and social issues. They share those concerns and understand that they have a responsibility to care for their clients, their community and their environment.
On October 17th we went to Natural Products Expo East 2008 in Boston to check out the latest in natural foods and, of course, all the package designs. Our friends at Capa di Roma were exhibiting at the show and it was great to see them there.
Stevens 470 has created educational materials for Strathmore's "Greener Options in Fine Art Papers" campaign. This program was developed to educate retailers and consumers about Strathmore's long tradition of environmental stewardship, including manufacturing artist papers using wind-generated electricity, and having a wide selection of art pads created from recycled materials and alternative fibers.
We have changed our studio name from Stevens Design Studio to Stevens 470. Our new name, Stevens 470, was chosen to better represent our current business model for delivering marketing expertise and creative solutions.
Ava's Dried Fruits and Snacks include a variety of tasty and healthy snacks and can be found in major grocery store chains. Ava's Dried Apricots, Strawberries, Mangos and Berry Mix will now be available at 7-Eleven stores throughout the Northeast.
The Affiliated Chambers of Commerce of Greater Springfield (ACCGS) is a business association representing seven affiliate Chambers and nearly 1,600 businesses of all sizes, industries and professions throughout Western Massachusetts. The Chamber is an important business resource for advocacy, information and marketing exposure.