I invite you to join me at my upcoming seminar "Effective Marketing in a Multichannel World" that I will be presenting at the 2008 Business Market Show on Wednesday May 7th, 11:00-11:45am, at the MassMutual Center.
Stevens Design Studio is pleased to announce the completed expansion of their studio and facilities. The expansion will house the Multichannel Marketing Institute, their education and training program to help businesses utilize new marketing channels for business development.
Web accessibility is a term that refers to the practice of making websites accessible to people with disabilities. Web accessibility standards are meant to facilitate the ability to understand, navigate, interact with, and contribute to, the web. Stevens Design Studio supports the Web Accessibility Initiatives and utilizes a content management system (CMS) that is both front-end (site visitor) and back-end (site manager) accessible
As we stated in our previous e-newsletter, tracking website activity and evaluating the results of your website marketing is a complex task. A website statistics package is a good place to start. We highly recommend Google Analytics and include it with all our website development projects. We have evaluated the data tracking and report features and find it to be powerful and efficient for reviewing website analytics.
Amy Africa led an impressive panel of e-commerce experts at the 2007 Fall NEMOA conference. The panelists freely discussed their current plans and methods for e-commerce marketing and driving sales to their websites. If you have ever met Amy (or heard her speak) you know she moves fast. Here are some specific tips from the notes we took.