Stevens 470 News

Jan
14
2014

Stevens 470 | Coffee Hour | January 21, 2014 | 9:00 - 10:00am

What You Need and How to Get Started

Let's start the new year by looking at marketing plans and how to best use them to reach your business goals. Your marketing plan should incorporate offline and online channels and include a detailed calendar of events and activities. Come for coffee and we'll share ideas for creating and sustaining your unique marketing plan.

Coffee Hours at Stevens 470 are free, informal discussions on current marketing channels open to the business community. Join us for coffee, a light breakfast, ideas, and the opportunity to ask questions.

 Coffee Hour registration >

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Jan
06
2014
With the New Year here, it is good time to look at your marketing plans. Here are five marketing recommendations for 2014.
 
1. Have a Plan
I am convinced that a marketing plan - simple or complex - is the best way to reach your goals and steer your business in the direction that you desire. It is also the best way to maximize your dollars. By knowing what you will be doing throughout the year, you can negotiate better ad rates, printing and photography costs, and online and offline media buys. You can also use your time, as well as your designers/developers time, efficiently by developing content, creating materials, and preparing ahead of time. And, you can build on your messaging with relevant content and timely offers.
 

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Dec
03
2013

Last year about this time, I wrote about the growth of mobile technology and our love of smartphones and tablets, stating that mobile devices have become so convenient to use they are now an integral part of our “on-the-go” lifestyle. Since then, mobile usage has continued to expand at every level. The rapid rise in mobile technologies has dramatically changed the way that we communicate at work, at home, and while out and about. It is estimated that mobile internet users will exceed the number of desktop internet users by 2014 (and that is just weeks away).

The latest trends in mobile technology now require us to develop online marketing that is mobile compatible including websites, emails, search, and social media. Reaching customers while they are on the go is essential. Let’s take a look at some of the mobile trends and stats for the major online channels.

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Nov
05
2013
Stevens 470 has transitioned to a marketing consultancy specializing in marketing strategy, education, and online content development. The services are customized for business owners, entrepreneurs, and key marketing staff. Tina Stevens will continue to work from the studio in Westfield and will collaborate with colleagues as projects require. The Stevens 470 website has been redesigned to represent the new programs www.stevens470.com.

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Oct
22
2013

At Stevens 470 we have long been advocates for landing pages. As online advertising opportunities expand and evolve, landing pages are becoming even more imperative for your online success. Let’s take a look at them in this month’s article.

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Sep
03
2013

Last month I wrote about the importance of optimizing your website for search engines because people searching have a need, and if you can fill that need, you have the opportunity to acquire those searchers as customers.

Social Media in Your Marketing Mix
While social media is also a part of your online marketing, it plays a different role in your marketing mix. People engage with social media to socialize, share interests, and keep in touch with the people and businesses they have chosen to connect with. They are most likely looking to be entertained and informed versus looking for a particular product or service.

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Aug
08
2013

Stevens 470 worked with Puffer Printing to build a website that fits their brand and provides visitors with information on the services they offer. We designed the website and then developed it within a powerful Content Management System (CMS) that allows Puffer Printing to make their own updates through an easy-to-use text editor.

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Jul
11
2013

Stevens 470 worked with Air Compressor Engineering to build a new website that highlights the scope of their company and the products and services they offer. We created the website design and functionality to incorporate Air Compressor Engineering's updated marketing goals. The website features a mobile compatible design that looks and functions beautifully on any desktop, tablet or smart phone.

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Jun
26
2013

For a number of years we have been hosting monthly coffee hours at Stevens 470. These one hour presentations are a complimentary program we offer to the business community in order to share information on marketing, design, and web technology. We enjoy connecting with the interesting mix of people from a variety of businesses that gather around our conference table each month.

When we ask people from this business community what topics they would like to learn more about, the response is very often "social media." It seems that no matter what industry people are from, social media is top of mind as a marketing challenge. It is much less often that someone responds with search engine optimization (seo), even though it can have a profound effect on the traffic to their website.

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May
30
2013

Conference Presentation and Client Innovation Awards

Earlier this month, Tina headed for Minneapolis to attend "Art Materials World 2013," the annual conference of the International Art Materials Association (NAMTA). The organization is recognized as a leader in the support, sustainability and advocacy of art and the art/creative materials business.

Stevens 470 worked with Strathmore Artist Papers on the signage and artwork for their booth, as well as the package design and marketing materials for their new featured products. Strathmore was a finalist for the Art Business Innovation Award this year, for their line of Toned Sketch fine art papers. Stevens 470 designed the product packaging for the Toned Sketch art pads and rolls.

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