To develop your multichannel marketing plan, it is important to define your goals and objectives, so let’s look at the main steps in creating your plan. Once your plan is in place, you can then determine what marketing channels will best reach your audience.
1. Establish a Communication Objective
2. Define Your Target Audience
3. Analyze the Marketplace
4. Develop a Unique Selling Proposition
5. Craft Your Support Points and Find the Benefits
6. Create A Themeline to Keep on Track