According to Google, their new search algorithm "Hummingbird" was named for the speed and accuracy of the tiny bird. This new search technology requires a fresh look at our approach to search engine optimization (SEO).
New Search Habits
We have learned to approach search by typing a word, several words, or a question into the search engine. Then, the search engine will find and serve us links that contain the specific words we typed. We have also found that search can be a matter of trial and error. If the search results don’t offer answers to our question, we can improve the results by fine tuning our search words.
The search sees the words within our query as separate things and has not previously focused on the context of the words or the meaning of the questions. Google Hummingbird was developed to look at the combination of words in the search entry and provide results based on the meaning of the words or questions, not just matching the individual words.