For a number of years we have been hosting monthly coffee hours at Stevens 470. These one hour presentations are a complimentary program we offer to the business community in order to share information on marketing, design, and web technology. We enjoy connecting with the interesting mix of people from a variety of businesses that gather around our conference table each month.
When we ask people from this business community what topics they would like to learn more about, the response is very often "social media." It seems that no matter what industry people are from, social media is top of mind as a marketing challenge. It is much less often that someone responds with search engine optimization (seo), even though it can have a profound effect on the traffic to their website.