There is a lot of pent-up desire in the marketplace.
While the economy has all of us spending less and evaluating our purchases more carefully, many of us are still meeting our daily needs. In my area, which has a mix of income levels, the malls and stores seem busy enough with full parking lots and lines at check out. So we must be buying something. I believe we are reducing our discretionary spending, so we are saying “no” to a lot of things we really want. As part of evaluating your products and services be sure to think about this.