A content management system (CMS) is web-based software that accesses information through a database to dynamically display on a website. A CMS provides built-in functionality to your website which allows a new website to be built more efficiently. These built-in functions can include templates, navigation, search, data management and more.
The shift towards online communities and customer-centric websites continues to move in the direction of dynamic and relevant content available through social media. The platforms for social media are changing rapidly and will continue to develop as the World Wide Web grows.
Your brand is a promise to your customer. A promise that you will deliver the same high quality product or service every time that customer does business with you, in every marketing channel. We all know that is hard enough to do, but add in the changing needs and desires of today's consumer and your work is never done. Keep in mind that your brand evolves over time and is influenced by more than your internal company directives.
Blogging is one of the major social media platforms at this time. Blogging gives your business the opportunity to put out a mix of news, marketing and education to create a trusted relationship with your audience.
Your website is never done. It should be continuously reviewed, updated and managed. Changes can be large or small, but treat your website as a live presentation. You will need to allocate some time and money to it as part of your ongoing marketing plan.
It has been a challenging year for everyone as few of us have been untouched by economic changes and a global recession. A lot has changed, and while some things will return to the way they were, others have changed forever.
There is a lot of pent-up desire in the marketplace.
While the economy has all of us spending less and evaluating our purchases more carefully, many of us are still meeting our daily needs. In my area, which has a mix of income levels, the malls and stores seem busy enough with full parking lots and lines at check out. So we must be buying something. I believe we are reducing our discretionary spending, so we are saying “no” to a lot of things we really want. As part of evaluating your products and services be sure to think about this.
I cannot resist a farmers market for all of the obvious reasons. They’re full of fresh and colorful plants and vegetables, the people are friendly and there is an intriguing sense of activity about them. When I see all that garden splendor I feel the need to get in there and see what is available. I may not need a plant, or even plan to cook anything, but I am still compelled to walk through and take a look.
“E-mail marketing is a powerful marketing tool that is less costly than many other types of direct marketing activity.”
Direct e-mail can be designed to increase sales, drive traffic to your website, or send customers to your retail store. It is also highly effective for building customer loyalty. E-mail marketing will generate an immediate response – usually occurring within the first 48 hours after the e-mail is broadcast.
Today, more than ever, you must keep your website content relevant and up-to-date. Returning website visitors are looking for fresh information, new products and the latest news about your company. At Stevens 470 we create database driven websites that give our clients the ability to manage their own website and easily update the content.