Your website is never done. It should be continuously reviewed, updated and managed. Changes can be large or small, but treat your website as a live presentation. You will need to allocate some time and money to it as part of your ongoing marketing plan.
Goodwill Industries of the Pioneer Valley is currently requesting donations of gently used clothing and household items. Donations from families and individuals in our community will help Goodwill reach their Annual Appeal goal of collecting 300,000 pounds of donated goods by the end of the year. This will translate into $150,000 when those donations are sold locally in one of Goodwill's eight retail stores.
This is the year to get your website into shape! Your website is often the first impression of your company and is a primary resource for information about your business. Now, more than ever, your website needs to be a powerful tool for your business. At this coffee hour we will review: the features you need for an effective website, today's web standards, and methods for driving traffic to your website.
Yesterday was our monthly Coffee Hour at Stevens470 and we asked the question "is your marketing ready for 2010?" We were so pleased that several businesses joined us to answer that big question. We did a review of the information that goes into a marketing plan and why it is so important to have one in place guiding your business in the direction that you have chosen.
It has been a challenging year for everyone as few of us have been untouched by economic changes and a global recession. A lot has changed, and while some things will return to the way they were, others have changed forever.
The new year is coming, is your marketing plan ready? Having your marketing plan in order will help you achieve your 2010 business objectives. Business growth can be achieved through successful marketing. A comprehensive marketing process will include defining your business objectives, analyzing the marketplace, identifying your audience, creating a strategy and then effectively implementing your plans.
KosherKeepers® Food Storage Containers won the Giftware and Novelties new product competition at the 2009 Kosherfest. KosherKeepers is a division of Plastic Packaging Corporation in West Springfield, MA.
We hosted our monthly Coffee Hour at Stevens470, discussing effectively using e-mail marketing. We enjoyed coffee with a wonderful group of professionals, and reviewed methods and ideas to improve the effectiveness of e-mail marketing. Generating e-mail lists, quality content, audience, having a call to action, testing, deliver ability, and tracking were covered. Thank you to all who attended.
The premiere screening of George: Wrestling with Resistance was a huge success! Every seat in the theater at the Basketball Hall of Fame was full and there were many people standing in the back and sitting on the stairs. The story of hope and optimism for the young people of Springfield was well received and it was obvious that many of the people attending were proud to be a part of Springfield and to share in the story of George's success.