The 2007 Business Market Show will take place on May 2nd at the MassMutual Center in Springfield, Massachusetts. Over 200 booths in the Exhibition Hall will showcase regional business products and services. Informative business seminars will be offered by industry experts in the MassMutual meeting rooms. Stevens Design Studio will be presenting two educational seminars.
The internet has become the leading channel for product research and price comparisons. It is clear that online shopping will continue to grow and your customers will be going to your website as well as visiting your store or seeing your catalog.
Stevens Design Studio has partnered with Goodwill Industries of the Springfield/Hartford Area to develop and launch a comprehensive marketing strategy. These plans include public relations initiatives as well as print communication and website development, all to educate the public on the mission of Goodwill.
With the growing use of the internet for communication and information, your website is often the first impression people have of your company or organization. For some companies this could be a set back.
Last month we attended the Ad Club of Western Mass "Blogging 101" seminar, which was presented by local freelance journalist and blogger Tish Grier. Tish is well known for her effective use of her weblogs, or "blogs" for short, to share information, communicate with others, and build her reputation across the Internet. We've taken our notes from the presentation and further elaborated on the subject matter.
We recently attended the New England Mail Order Association’s Fall 2006 Conference. These semi-annual conferences provide news on the latest trends in multi-channel marketing and relevant information for marketing in all channels (retail, catalog, internet). We would like to share some of the information presented by industry experts.
Stevens Design Studio is pleased to be working with Shriners Hospital for Children in Springfield, Massachusetts, to establish a new brand image and implement a comprehensive awareness campaign for the hospital. The goal of the campaign is to increase recognition of the specialty medical services provided by Shriners Hospital for Children. The campaign incorporates images of children running, jumping and playing to demonstrate the mission of Shriners Hospital - to help every child reach their full physical potential.